Owing to its success as a first, it was only a matter of time before a sequel was announced and put into production. That surely is one formula for success, and Illumination, coupled with this and its super successful ‘ Minions’ franchise, sure seems to be cashing in on that after Pixar and Disney.Ī lot of you might not know this, but ‘The Secret Life of Pets’ holds a special distinction: it is among the top 5 original highest grossing films in the world, after ‘ Avatar’, ‘Zootopia’, ‘ The Lion King’ and ‘ Finding Nemo’ (see a pattern there?) and for its distributor studio, Universal, it proved to be the single most profitable movie the year it released, bringing in more than atleast 8 times in budget. However, ‘The Secret Life of Pets’ and its sequel belongs to the category of animated films that surely has the younger audiences visiting the theatres for a fun time as their focus group possibly, even audiences younger than 4-5 olds have found this film series to be a hit amongst them. It is by now and looking at the huge variety of animations available in the market, abundantly clear that adults enjoy animation as much as kids do, especially when the subject matter is to their liking, (a la ‘ Bojack Horseman’ and ‘ Rick and Morty’). Animated movies operate in a very mysterious way when it comes to the target audience, I must say.
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